Affinity LPM | Build a Firm

One of the key things law school doesn’t teach is that law is not just a calling, It’s also a business. The success of your business relies on pleasing clients. But, before you can please clients, you have to obtain them. Read these materials to learn to find and retain satisfied clients.

Getting Clients

You know the law and you know you can deliver value for clients. You just have to find them. These resources will help you attract clients, build solid referral networks, and put your best foot forward in marketing your firm.

Keeping Clients

Clients are fickle. You need to keep them happy because happy clients stick around and can become powerful referral sources in their own right. This section includes tips and guides to keep clients content.

Email Etiquette

Answering Services Feature
When you’re busy, it’s difficult to think of a ringing phone as a prospective client rather than a mere interruption. This chart compares services that not only answer phones but can help with client screening, intake, and more.

Encryption Services Feature
Disk encryption keeps client data safe even on lost or stolen devices. This comparison chart shows features and benefits of top providers.

E-Signature Services Feature
E-Signature vendors offer legally-binding signing services clients can execute from anywhere. Use this chart to compare the vendors on key features.

Google Workspace vs Microsoft 365
Henry Ford said customers could have any color so long as it’s black. At least you have two choices when it comes to core email, communication, and office productivity applications. This comparison chart highlights the strengths and weaknesses of Google and Microsoft’s bundled, subscription offerings.

Microsoft 365 Plans
Microsoft 365 offerings combine an always up-to-date install of Microsoft Office with email hosting, mobile apps, and web-based apps. Compare Microsoft’s 365 options with this link.

Password Managers Feature
Hard-to-break passwords are either long, complex, or both. Don’t expect to remember them all. Use this chart to pick a password manager that will do the remembering for you as well as help create secure new passwords.

Voice Over IP (VoIP) Services Feature
Working away from the office doesn’t mean clients have to reach you at a different phone number. Voice over IP services use the internet to carry phone calls. Be anywhere and look like you’re calling from the office. You don’t even have to change phone numbers. This chart lists core features by vendor.

VPN Services Feature
Working away from the office (or home) means accessing a network you don’t control. VPN services create an encrypted, secure link between your device and the provider’s servers. No one physically near you (or even on the same network) can spy on your communications. Compare functionality and features with this chart.

Web Meeting Services Feature
Zoom is not the only game in town for web meetings, but it’s popular for a reason. Use this chart to learn about the major web meeting vendors and what they offer.